When it was announced that Ford will be bringing the Ranger nameplate back, the industry got excited — and it looks like this excitement isn’t going to die down anytime soon. The Ford Ranger has officially arrived, but even after Ford’s first month of shipping them out, the demand hasn’t gone down.
In fact, the 2019 Ford Ranger demand is so significant that Ford has decided to add overtime shifts to its Michigan Assembly Plant, which produces the sought-after truck. Just last month, Kumar Golhotra, Ford President of North America, mentioned that he expected to sell over 1,200 Ranger models in the truck’s first month back on the market.
He also mentioned that more than 300,000 people have shown interest in purchasing a Ford Ranger in the near future. Because of this data, the company thought it best to begin adding overtime shifts at the beginning of this month.
“Based on the orders coming in, and based on the hand-raisers, we think the demand’s going to be so strong, that starting in February our assembly plant will be going into massive overtime,” said Galhotra in a briefing.
Ford began producing the Ranger in October at the Michigan Assembly Plant. This plant in particular was on the receiving end of an $850 million investment in 2017, allowing it to focus more on body-on-frame vehicle production.
If you’re interested in the 2019 Ford Ranger, please give us a call or visit us at Transwest Ford and we can help you find one.